SuperDraft Scores with New SEO Strategy
SuperDraft is a Daily Fantasy Sports platform that is transforming how people enjoy sports, and creating a vibrant community of sports lovers. They primarily focus on mainstream sports like football, basketball, baseball, and hockey but also include golf, MMA, and NASCAR. Superdraft’s unique scoring system allows players to draft any players they want for a […]
What Brands Say About yellowHEAD
Working with us, in their own words, across strategy, execution, and growth.
yellowHEAD created a comprehensive SEO strategy that allowed us to significantly improve our overall organic traffic and user growth. Their work also helped us prioritize both our content and product development practices to include their recommended SEO best practices moving forward. It's truly been a pleasure working with them.
The Challenge
yellowHEAD SEO had to focus on two main areas that they saw were affecting the sites:
Technical Issues with Main Site
The main gaming site had long load times, which was affecting the ability of search engines to crawl the site. Furthermore, it was complicated and time consuming to make edits to the site.
Lack of Ranking Keywords and Visibility
The blog site and its content had the potential to rank for more keywords but were in need of optimization and updates.
Our Approach
Technical SEO
The yellowHEAD approach started by tackling the custom-coded site that hosts the Superdraft app. Our SEO team coordinated with Superdraft’s R&D team to implement several changes:
- Fixing unnecessary redirections.
- Adding H1 headers to all indexed pages.
- Creating a sitemap containing all the pages that were important for ranking.
- Eliminating duplicate pages that created duplicate content.
The changes made the site easier for search engines to crawl while also improving the user experience.
Refreshed Content Strategy
yellowHEAD SEO introduced fresh evergreen content to the Strategy website. Here’s what they did:
- Published over 20 evergreen articles in 4 months.
- Removed irrelevant content from the website to make space for new, unique articles.
- Optimized existing articles for keywords, structure, and overall better UX
- Added unique meta descriptions and meta titles for all relevant articles.
- Created a user-friendly navigation and URL structure, which improves the user experience while also being optimized for Google.
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