SuperDraft Scores with New SEO Strategy

SuperDraft Scores with New SEO Strategy

SuperDraft is a Daily Fantasy Sports platform that is transforming how people enjoy sports, and creating a vibrant community of sports lovers. They primarily focus on mainstream sports like football, basketball, baseball, and hockey but also include golf, MMA, and NASCAR. Superdraft’s unique scoring system allows players to draft any players they want for a fantasy sports contest. With the user base growing, it was time for SuperDraft to take its results to the next level.


yellowHEAD’s SEO team focused on SuperDraft’s two main assets: its main gaming platform,, and its subdomain,, a blog about sports and strategic advice for their players about creating lineups.

The changes yellowHEAD implemented led to positive results already in the first months of working together. With a strong SEO foundation in place, when the next football season came around, the natural trends only magnified the positive results even further, on both and sites.

On, these were the results of yellowHEAD’s new strategy over the span of six months:

  • Domain Rating increased from 28 to 40.
  • Pagespeed increased 200% on mobile.
  • Pagespeed increased 162% on desktop.
  • Total ranked keywords increased by 200%.
  • Keywords in the first 10 SERP spots increased by 57%
  • Year-over-Year:
    • 10.53% increase in sessions.
    • 7.82% increase in users.

As for, the site started ranking for more keywords, received more visibility than ever, and saw a subsequent boost in traffic:

These were some of the highlights:

  • 53% increase in ranked keywords in four months from new content.
  • 5x increase in articles appearing on the first page of the SERP.
  • Featured snippets increased from 0 to 5.
  • Keywords in the first 10 positions increased from 0 to 21.
  • 6616% year-over-year increase in sessions.
  • 3193% year-over-year increase in organic traffic.

total ranked keywords
blog traffic
blog sessions
yellowHEAD created a comprehensive SEO strategy that allowed us to significantly improve our overall organic traffic and user growth. Their work also helped us prioritize both our content and product development practices to include their recommended SEO best practices moving forward. It's truly been a pleasure working with them.
Andy Magnes

Andy Magnes

SuperDraft VP Marketing
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