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Videoleap Web-App Strategy Success with yellowHEAD User Acquisition

Videoleap Web-App Strategy Success with yellowHEAD User Acquisition

Videoleap by Lightricks is one of the world’s top video editing apps. It’s been downloaded over 60 million times on iOS and Android, rightfully earning its high 4.5-star rating in the App Store thanks to its advanced editing tools, ultra-customizable capabilities, and user-friendliness.

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RESULTS

The yellowHEAD User Acquisition team’s original goal was to lower the Cost Per Acquisition by 50%. In only four months, they reduced Videoleap’s CPA by 65% of the original price they were paying.

This resulted in a 170% uplift in conversions!

+170%
Conversion Uplift
-65%
Cost per Acquisition
Our journey with yellowHEAD started with the goal of reducing Cost Per Acquisition along with expanding the overall activity. The yellowHEAD team was dedicated to achieving these goals and tackled it via campaign granularity, optimizing for the right events and finding a bid strategy and bid that fit our goals. We experienced a rather unexpected success through device diversity, long-tail keywords, and general industry generic terms. Working with yellowHEAD was a great experience and really helped improve our metrics.

Videoleap

by Lightricks
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    Let's talk Marketing

    Find out how yellowHEAD can yellowHEAD can support your brand growth.

      What services are you interested in?*

      Which advertising platforms are you interested in?*

      Select one or more*:

      By submitting this form you are agreeing to receive occasional emails from yellowHEAD, in accordance with our Privacy Policy.



      THANK YOU FOR CONTACTING US! WE'LL GET BACK TO YOU SOON!

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