The Challenge
As a growing force in the Fintech sector, Symple Loans was looking to expand its media efforts efficiently and grow its business. Their innovative online lending platform offers a wide variety of financial products, such as personal loans, debt consolidation, credit card refinancing, home improvement loans, car loans, medical loans, and travel loans.
Our Approach
The yellowHEAD approach is one that blends expertise from different departments to create a highly-customized and finely-tuned strategy, drawing on collaboration between our different departments to bring one-of-a-kind insights to light.
For this reason, Symple Loans approached yellowHEAD UA and SEO looking to boost its media efforts with maximum efficiency. This particular project thrived because of the constant communication and synergy between our UA and SEO departments.
Through close collaboration between Symple Loan’s dedicated UA and SEO teams to understand the market and discover what resonates best with audiences, yellowHEAD developed a strategy that holistically integrated both Paid and Organic techniques in the most advantageous way.
One example highlights this perfectly. One of the UA campaigns showed a heightened interest in a certain loan type that Symple Loans offers. The SEO team utilized this knowledge to create a page about that loan type — and it became one of the site’s top pages. Not only was this good for the page, it boosted the entire site’s visibility, traffic, and conversions. This success didn’t come from relying on the traditional SEO keyword research methods– it took a creative, collaborative mindset.
yellowHEAD SEO started off this project by supporting Symple Loans through the structural and aesthetic redesign process of migrating their site to WordPress.
With an extensive audit in hand, the SEO Team identified topics, pages, and keywords that have the most potential for growth and ensured the new site would lay a strong foundation for SEO success.
Using insights from the UA department, yellowHEAD SEO added new loan types that worked great organically, while also optimizing content on existing pages. With careful monitoring of the data using Google Analytics and Google Search Console, additional opportunities came to light for optimization.
On the UA side, our team ran combined multiple strategies that helped Symple loans meet and exceed their goals, including detailed targeting, broad strategy, persona-based strategy, and landing pages
On the creative side, they worked with yellowSTUDIO to create 4 videos and 9 banners for 4 different concepts and figured out the best audience combination. Along the way, UA and the studio created different variations of the same concepts to leverage the success.
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