Joy Portman is VP of Organic (ASO+SEO) & Operations at yellowHEAD, where she has spent over seven years building and leading the organic growth practice. With deep expertise in App Store Optimization and SEO, and a creative background rooted in the gaming industry, Joy brings a rare combination of strategic thinking and design sensibility to every challenge she tackles. She has managed ASO for hundreds of apps globally and continues to shape how brands grow organically in an increasingly AI-driven world.
