App Store Optimization Success

App store optimization has grown into one of the most competitive disciplines in mobile marketing. More apps, more markets, and more complex store surfaces mean that the tools you use,...

Google just introduced a major new feature inside the Play Store: Play Shorts, short-form vertical videos designed to help users discover apps by watching them in action. This update represents...

After 17 years, Apple opened the App Store to the web. Editorial stories, top charts, collections, and in-app events are now fully crawlable and indexable by Google. If you’re managing...