May 17, 2018

On Page SEO – Learn What You Need to Rank on Google

**Editor’s Note: As noted by Search Engine Land on May 14th – Google cut the length of Meta Descriptions to about 160 characters long for desktop devices and about 130 for mobile. (Source:…)

On-page SEO is a key component of a successful Search Engine Optimization strategy. Watch this video to find out the basics!

In order to begin the process of on-page SEO, you will need a thorough keyword research and analysis. The chosen keywords will be the basis for your website’s content and meta data.

Meta data refers to titles, descriptions and headers. Each need to be optimized according to the aforementioned keyword research.

On top of these elements, content is king! So make sure your articles or blog posts are coherent, interesting and well-written.

Hi everyone, and welcome to another episode of ASKyH! I’m Daniel, and today I will guide you through on-page SEO.

On Page SEO

In the words of the old profit Ri of Hanna, “Sticks and stones might break my bones but keywords will excite me.” And get me ranked on Google.

The reason keywords are so important is that they help both users and search engines find what they’re looking for.

Site owners aim to rank for specific keywords with high search volume to increase their site’s traffic. So make sure to get cracking on your keyword research! It is literally everything, or the very basics at the very least.

You need to use your keywords everywhere in your website, both in metadata and in your website’s copy and content.


So what is metadata?

Metadata might sound pretty spooky, but it’s actually pretty nice. It usually refers to three specific elements that all
should be optimized on your website. Those are:

  • meta titles,
  • meta descriptions,
  • and headers.

The meta title appears in search results in the open tabs of a browser. It should utilize your main keywords and has a character limit of around 70 characters, but always opt for less.

The Meta Description appears in search results as well, and is one of the most crucial elements in increasing and determining your CTR. Recently, Google just lengthened the amount of characters allowed in the meta description for both mobile devices and desktop devices, so use that space wisely.

Headers appear in a website’s copy and help divide the text into different sections. Those can be a little tricky, though, because they need to appeal both to users reading your website and actually search engines as well and explain to them what this page is about.


This all brings us to our next element of SEO: Content.

Now it has been said many times before in the past decade or two, and it is more important now than ever, “Content is king.” Or queen. I mean, it is 2018, right?

Seriously, though, content is very important and if you want to rank anywhere online, you better have good content quality. In fact, content is so important, it might not be as important as it was, but more so.

In-depth content value is not easy to create but if you want to rank anywhere online, you better have good content on your website.

There are a few more on-page elements we could discuss, but this is all the time we have for today’s episode. If you’re still curious to know more, check out our blogs about on-page SEO and top Google ranking factors.

Let us know if you have any questions.

Don’t forget to like and subscribe to our channel. I’m Daniel, and we’ll see you next time on ASKyH!

Let's talk Marketing
Get in touch!