Making Money on TikTok: Strategies for Businesses

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Anatomy of SEM Campaign Success

Anatomy of SEM Campaign Success

February 2, 2022
UA
Best Practices

Complete online marketing strategies require incredibly comprehensive approaches. Before you can even hope to convert any leads, you need to…

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Creatives for ASO: The Complete Guide

Creatives for ASO: The Complete Guide

January 30, 2022
ASO
Creative
Best Practices

Did you know that creatives are crucial for your store page conversion? That users don’t really read app pages —…

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Creative Testing: A How-To Guide

Creative Testing: A How-To Guide

January 25, 2022
UA
Creative
Best Practices

So, you’ve been building your brand for a while. Maybe you’ve even been fairly successful — but results could still…

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yellowHEAD Releases New eBook on iOS 15 UA With Mobile Action, App Marketing Leaders

yellowHEAD Releases New eBook on iOS 15…

January 13, 2022
UA
Company News

Hot off the (digital) press! yellowHEAD is proud to announce the release of our latest eBook, The App Marketer’s Handbook…

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15 Surprising TikTok Facts and Stats

15 Surprising TikTok Facts and Stats

January 13, 2022
UA
Creative
General

TikTok’s meteoric rise across the world had an interesting start. Launched in 2016 as Douyin, it has grown to become…

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Mobile Marketing: Benefits and Importance

Mobile Marketing: Benefits and Importance

January 11, 2022
Technology
General

Mobile marketing isn’t the future; it’s already here and only becoming more important. Advertisers have already taken note of this…

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How Contextual Mobile Ads Boost iOS 15 App Store Installs

How Contextual Mobile Ads Boost iOS 15…

January 6, 2022
UA
ASO
Best Practices

Contextual marketing is the new buzzword in the mobile industry, and it will continue through 2022.  This post was written…

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yellowCHAT: Social Performance Marketing with Guy Bauer

yellowCHAT: Social Performance Marketing with Guy Bauer

January 6, 2022
UA
Q&A

Guy Bauer has always been passionate about marketing and this has led to a thriving performance marketing career. As Head…

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Social Media Marketing Terms: A Comprehensive Glossary

Social Media Marketing Terms: A Comprehensive Glossary

January 5, 2022
UA
Creative
General

In social media marketing, things change quickly. There's certain jargon that professionals use all the time, that would sound confusing…

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