Gaming Growth: Optimizing the User Journey for App Installs

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The Secret to Beating Ad Fatigue (For Good)

The Secret to Beating Ad Fatigue (For…

November 22, 2021
Creative
Technology
Best Practices

When left unchecked, ad fatigue eats away at your campaign returns. Thankfully, there are creative strategies to minimize and even…

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Google Ads: Best Practices and Tips For 2022

Google Ads: Best Practices and Tips For…

November 21, 2021
UA
Best Practices

Trying to reach an online audience for your business? As the world’s most popular search engine, Google is one of…

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yellowHEAD Wins Two Platinum Awards at 2021 MarCom Awards

yellowHEAD Wins Two Platinum Awards at 2021…

November 19, 2021
UA
Creative
Company News

yellowHEAD AI-powered performance marketing recently received two platinum awards in the 2021 MarCom Awards. yellowHEAD AI-powered performance marketing is pleased…

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Google Rolls Out Revamped PageSpeed Insights Tool

Google Rolls Out Revamped PageSpeed Insights Tool

November 18, 2021
SEO
General

Earlier this month Google announced it would be revamping the PageSpeed Insights tool. After waiting patiently to see the redesign,…

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yellowHEAD and Meta Launch Startup Hub

yellowHEAD and Meta Launch Startup Hub

November 16, 2021
Company News

yellowHEAD announced today a first-of-its-kind collaboration with Meta to launch the "Meta Startup Hub," a dedicated team of employees trained…

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How Important is Page Speed for SEO?

How Important is Page Speed for SEO?

November 10, 2021
SEO
Best Practices

There are so many factors that go into designing and launching a successful site, but page speed can be easily…

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yellowHEAD Named Agency of the Year by PR & Marketing Excellence Awards

yellowHEAD Named Agency of the Year by…

November 9, 2021
Creative
Technology
Company News

yellowHEAD performance marketing recently won the PR & Marketing Excellence Award for its ongoing work in creative intelligence and ad…

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Snapchat Senior Creative Strategist Shares His Secrets for Success

Snapchat Senior Creative Strategist Shares His Secrets…

November 1, 2021
Q&A

In this latest installment of our yellowCHAT series, we sit down with Olly Wapshott, Snap Inc.’s senior creative strategist for…

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How Will the iOS 15 Update Affect Marketing?

How Will the iOS 15 Update Affect…

October 27, 2021
ASO
Best Practices
General

On June 7th, Apple held its Worldwide Developer Conference (WWDC21), which kicked off with some of the biggest announcements in…

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