The Right Marketing Mix for Your App: How to gain more users with complementing organic and paid strategies

yellowHEAD’s Head of ASO, Itai Keshet, delivers a Growth Track session at Pocket Gamer Connects London 2019 on January 21st to 22nd.

In this session, yellowHEAD’s Head of ASO, Itai Keshet, will share how implementing the right mix of organic and paid UA efforts allows developers to increase their app discoverability and grow their user base. Itai will explain how various marketing strategies impact each other and are virtually inseparable. He will also dive into how yellowHEAD tracks and analyses the right data for actionable insights.

Itai bases his findings on years of experience working with top brands around the world.