Mastering the art of TikTok Spark Ads

What are Spark Ads?

TikTok has become a top platform for brand advertising in the last 3 years. Due to its success with advertising tools, the platform continues to launch new instruments to help brands take their ads to the next level. The large number of TikTok creators and support of the creative community by the platform has led to the development of Spark Ads. Since their launch in July 2021, Spark Ads have seen a rapid increase in popularity among brands. Their unique format seamlessly integrates into the feed and easily captures users’ attention. This has led many brands to switch from traditional advertising methods and try out Spark Ads for themselves.

Source: TikTok for Business

Spark Ads are a native ad format that enables brands to promote their own popular videos or videos from authorized creators. It is a way for brands to utilize user-generated content (UGC).

Source: TikTok for Business

Spark Ads have distinct features compared to traditional ads. In conventional ads, users are usually directed to the advertiser’s landing page when they click on the ad. With Spark Ads, however, users can click on the profile picture, username, or swipe left, which will take them to the TikTok page where they can follow the account. Additionally, if users click on the video caption or call-to-action button, they will be redirected to the advertiser’s specified landing page.

Why are SparkAds worth testing?

TikTok Spark Ads blend seamlessly with organic content and are designed to appear as non-advertising content. This native look leads to increased engagement from audiences and ultimately, a 69% higher conversion rate when compared with other advertising formats.

Source: TikTok for Business

Testing Spark Ads is valuable not only for improved performance, but also because they:

• Mimic organic content, helping to establish a trustworthy brand image.
• Allow for interactive features such as Duets and Stitches, increasing user engagement.
• Keep all engagement from boosted posts with the post and account.
• Can be used to amplify already popular content, reaching a wider audience.

10 Tips & tricks for creating Spark Ads

1. Keep the ad short and sweet: Spark Ads are limited to 15 seconds, so make sure your message is clear and concise.
2. Use eye-catching visuals: Spark Ads are visually-based, so use high-quality images or videos that will grab people’s attention.
3. Use storytelling: Use storytelling to create an emotional connection with your audience and make your ad more memorable.
4. Use an attention-grabbing call-to-action: Encourage people to take a specific action, such as visiting your website or making a purchase.
5. Use sound effects and music: Add background music or sound effects to make your ad more engaging and memorable.
6. Test different ad formats: Experiment with different ad formats, such as photo, video, and carousel, to see which ones perform best.
7. Use targeting options: Take advantage of targeting options, such as location and interest targeting, to reach the right people.
8. Optimize for mobile: Keep in mind that many people will be viewing your ad on a mobile device, so optimize the ad for mobile viewing.
9. Use of captions if using video: As people watch videos with sound off, captions can be a great way to make sure the message is delivered in an effective way.
10. Optimize for performance: Constantly test and optimize your ad to improve performance and get the best results possible.

If you are interested in creating a TikTok campaign including Spark Ads to scale your brand and business, contact us today for a free consultation.