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QuickBooks Counts on yellowHEAD’s ASO to Maximize Conversion

QuickBooks Counts on yellowHEAD’s ASO to Maximize Conversion

QuickBooks Online is a cloud-based accounting app that allows business owners to instantly oversee the performance of their business through such features as tracking expenses, customizable invoices, and running reports (balance sheet/profit & loss/cashflow).

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RESULTS

Test #1
Installs increased by a whopping 119%
Organic CvR increase of 12%
FTD increased by 152%

Test #2
Installs increased by 53%
Organic CvR increase of 6%
FTD increased by 45%

+171%
Organic Installs
+196%
FTD
+18%
CVR
At QuickBooks, we really wanted to sharpen our app’s store listings, reach a larger audience, and boost our conversion rate. Thanks to yellowHEAD’s ASO team, we have seen great improvements across the board!
Mark Tyler

Mark Tyler

Senior Marketing Manager, Intuit
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