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yellowHEAD Has a Way with Words & Campaign Success!

yellowHEAD Has a Way with Words & Campaign Success!

A leading gaming company achieved high-value performance at scale for their Word Game app with yellowHEAD’s UA experts and creative analysis technology.

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RESULTS

With a strong relationship between the two companies, the partnership grew to a large portfolio of apps being supported by yellowHEAD. The team’s expertise & ability to promote a large number of apps allowed them to run campaigns for more than 10 different products simultaneously.

The collaboration resulted in successful performance on Facebook and Instagram for a Word Game app. The initial 20% ROI D7 KPI was well-surpassed.

4X
Increase in Ad Spend
20%
Above ROI D7 Target
30%
Decrease in CPA
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