At yellowHEAD we recognized the potential of the Chat GPT topic as a hot trend that is gaining momentum. Our goal was to do address this topic quickly, but correctly. This is how our blog post got top performance by ranking and organic traffic.
Search Engine Optimization (SEO) isn’t just about the search volume, but also about identifying emerging trends. Quality should sometimes be prioritized over quantity. An intriguing aspect of is the ability to consider trends that may not necessarily have high search volume but possess immense potential for website traffic generation. The yellowHEAD blog post “SEO and GPT-3: The Dynamic Duo of Website Visibility” got 1st position on Google US.
Organic Traffic WoW
Position for 'gpt for seo'
When the Chat GPT trend emerged, our marketing experts noticed it and the yellowHEAD SEO team quickly optimized SEO guidelines.
The SEO team
Researched search engine trends
Conducted competitor analysis
Identified the most relevant keywords based on search volume and user intent
Created a relevant article structure
Formulated a clear content hierarchy and titles based on web trends
Created meta tags with leading keywords and high engagement
In order to optimize the article’s structure, they researched how results were displayed in the SERP and aimed to receive feature snippet results. To make the article concise and user-friendly, it was recommended to use bullet points and base section headings on a FAQ.
The design team
Next, the yellowHEAD design team conducted competitor research and chose yellow to represent the brand. The design conveyed information transfer and all the possibilities that Chat GPT offers, with a universal design to appeal to global markets. The design included the well-known GPT logo along with the company logo and was an eye-catcher, displayed in the feature snippet to increase the conversion rate.
The marketing team
Finally, the yellowHEAD marketing team focused on social media efforts to drive traffic to the blog post through LinkedIn, Facebook, Instagram, and Twitter.
We're thrilled that you've taken the time to engage with us and learn more about what we do here at yellowHEAD.
Stay tuned for a response from us soon. In the meantime, feel free to check out our blog for some industry insights and tips on optimizing your digital strategy.
Best regards, The yellowHEAD team