Ultimate Ad Specs and Size Guide

When thinking about creatives, you want to make sure to use the right sizes for the right platforms. This is important to ensure high performance for your ads. To help you out, here are the current aspect ratios for each advertising platform. 

 

Table of Contents

• TikTok Ad Specs
• Facebook Ad Specs
• Instagram Ad Specs
• LinkedIn Ad Specs
• Snapchat Ad Specs
• Twitter Ad Specs
• YouTube Ad Specs
• Google Ad Specs
• Pinterest Ad Specs

 

TikTok Ad Specs

Video Ads

• Aspect ratio: 9:16, 1:1, or 16:9.
• Minimum resolution: 540 x 960 pixels OR 640 x 640 pixels
• File types: mp4, .mov, .mpeg, .3gp, or .avi
• Duration: 5-60 seconds.
• Max file size: 500 MB
• Profile image: square image less than 50 KB

Video Ad Tips

• Vertical videos with a 9:16 ratio perform best.
• Videos with a resolution of 720 pixels perform best.
• TikTok recommends 21-34 seconds for top performance.

Spark Ads

• Aspect ratio: Any
• Minimum resolution: Any
• Duration: Any
• Max file size: Any

Facebook Ad Specs

Facebook provides various ad formats for advertisers to engage with their audience. These are the recommended Facebook ad sizes and specs for images, videos, carousels, and more.

Landscape

• 16:9 Ratio
• 1920 x 1080 pixels
• 1280 x 720 pixels

Square

• 1:1 Ratio
• 1080 x 1080 pixels

Portrait

• 9:16 Ratio
• 1080 x 1920 pixels
• 720 x 1280 pixels

Feed

• 1.91:1 to 1:1 ratio

Right Column

• 1:1 ratio

Instant Articles

• 1.91:1 to 1:1 ratio

Stories

• 9:16 ratio

Reels

• 4:5 ratio
• 1080×1350 ratio

Instagram Ad Specs

Instagram is a photo-sharing platform at its core, and is therefore a great opportunity for brands to grab users’ attention with eye-catching creatives. And with Instagram Stories Ads, advertisers have more channels to reach their audience. These are the recommended Instagram ad sizes and specifications.

File Types and Sizes

• JPG or PNG
• 5MB or smaller

Portrait Instagram Feed (Recommended)

• 4:5 Ratio
• 1080 x 1350 pixels

Square Instagram Feed

• 1:1 Ratio
• 1080 x 1080 pixels

Landscape Instagram Feed

• 16:9 Ratio
• 1920 x 1080 pixels
• 1280 x 720 pixels

Instagram Story

• 9:16 Ratio
• 1080 x 1920 pixels
• 720 x 1280 pixels

Instagram Explore

• 9:16 ratio

Native/ Banner/ Interstitial

• 9:16 ratio

Instagram Reels Ad

• 9:16 ratio
• 1080 x 1920 pixels

LinkedIn Ad Specs

LinkedIn is the perfect platform to target professionals who may be interested in your company, whether for business or HR purposes. These are the recommended LinkedIn Ad Sizes.

Single-Image Ads on LinkedIn

Horizontal

• 1.91:1 ratio
• Minimum pixels: 640 x 360
• Maximum pixels: 7680 x 4320
• Recommended Dimensions & Ratio: 1.91:1 – 1200 x 628 pixels

Square

This format is recommended by LinkedIn because they get the best CTR.

• Minimum pixels: 360 x 360
• Maximum pixels: 4320 x 4320
• Recommended by LinkedIn: 1:1 – 1200 x 1200 pixels

Vertical

• Minimum: 360 x 640 pixels
• Maximum: 1254 x 2400 pixels

Recommendations by Ratio

• 1:1.91 ratio | 628 x 1200 pixels
• 2:3 ratio | 600 x 900 pixels
• 4:5 ratio | 720 x 900 pixels

LinkedIn Video Ad Dimensions

30 frames per second is the frame rate recommended by LinkedIn for optimal performance.

Vertical LinkedIn Video

4:5 ratio

• Minimum: 360 x 640 pixels
• Maximum: 2340 x 4320 pixels

9:16 ratio

• Minimum: 360 x 640 pixels
• Maximum: 1080 x 1920 pixels

Landscape LinkedIn Video

16:9 ratio

• Minimum: 640 x 360 pixels
• Maximum: 1920 x 1080 pixels

Square LinkedIn Video

 1:1 ratio

• Minimum: 360 x 360 pixels
• Maximum: 1920 x 1920 pixels

All LinkedIn Video Orientations

• Aspect ratio tolerance: 5%
• File Type: MP4
• Sound Format: AAC or MPEG4

LinkedIn Carousel Ads

• 1080×1080 pixels
• 1:1 ratio
• JPG or PNG file type
• 2 to 10 carousel cards
• File Size: 10 MB max

LinkedIn Event Ads

• 4:1 ratio
• Image is pulled from the Event page

LinkedIn Sponsored Content (feed)

• 1.91:1 Ratio
• 1200 x 627 pixels

LinkedIn Display Ads

• 300 x 250 pixels

Snapchat Ad Specs

Similar to Instagram, Snapchat gives advertisers room to get pretty creative with their ads. These are their recommended ad sizes, dimensions.

• 9:16 Ratio
• 1080 x 1920 pixels
• 3-10 seconds
• Format: .MP4, .MOV, H.264 encoded
• Audio: 2 channels only, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate
• File Size: 32MB or less

Twitter Ad Specs

The most popular ad format on Twitter is the Promoted Tweet format.

The recommended ad specs are:

• 16:9 Ratio
• 1200 x 675 pixels

Twitter Standalone Ads

Any aspect ratio between 2:1 and 1:1 is supported, but below are the recommended ratios.

1:1 ratio

• 1200 x 1200 pixels

1.91:1 aspect ratio

• 1200 x 628 pixels

Twitter Image Ads with Website Buttons

1.91:1 aspect ratio

• Image size: 800 x 418 pixels

1:1 aspect ratio

• 800 x 800 pixels
• File Type: JPEG or PNG
• File Size: 5MB max
• GIFs appear as static

Image Ad with App Button

1.91:1 aspect ratio

• Image size: 800 x 418 pixels

1:1 aspect ratio

• 800 x 800 pixels
• File Type: JPEG or PNG
• File Size: 5MB max
• GIFs appear as static

Image Ad with Conversation Button

• Aspect ratio: 1.91:1
• Image size: 800 x 418 pixels
• Text: 280 characters (each link used in the Tweet counts for 23 characters, reserving 257 characters for your ad copy)
• File Type: JPEG or PNG
• File Size: 5MB max
• GIFs appear as static

Image Ad + Poll

• Image file type and size: JPEG or PNG, 5MB max
• Image size: 800 x 418 pixels for 1.91:1 aspect ratio/ 800 x 800 pixels for 1:1 aspect ratio
• Aspect ratio: 1.91:1 or 1:1 (1:1 crops to 1.91:1 on mobile timelines)
• NOTE: GIFs are not supported image types

Video Ad

• Video file type and size: MP4 or MOV,
• Optimal File Size: 30MB and under (strongly recommended for optimal performance)
• Maximum File Size: 1 GB
• Video duration: up to 2 minutes 20 seconds supported, but 15 seconds or less is recommended.
• 1080p Video bitrate: 6,000k recommended
• 720p Video Bitrate: 5,000k recommended
• Frame rate: 29.97FPS or 30FPS. Up to 60FPS is supported but not recommended.
• Audio codec: AAC LC
• Video codec (Recommendations): H264, Baseline, Main, High Profile with 4:2:0 color space
• Thumbnails: supported files are PNG or JPEG
• Poll options: create 2-4 custom polls with 2-4 responses to your poll

YouTube Ad Specs

YouTube is the top video content consumption website. At the same time, it acts as both a search engine and a social network, making it a great way to reach your audience with engaging videos!

YouTube Display Ads

• 300 x 250 px
• 300 x 60 px
• Max 30 seconds

Overlay ads

• 468 x 60 px
• 728 x 90 px

Portrait Video Ads (Bumper Ads & TrueView Ads)

What’s the difference between Bumper Ads and TrueView Ads? Simple – the length. Bumper ads are max 6 seconds long, while TrueView Ads are 12 seconds to 3 minutes long.

• 2:3 Ratio
• 1080 x 1620 px
• 720 x 1080 px

Landscape Video Ads

• 16:9 Ratio
• 1920 x 1080 px
• 1280 x 720 px

Vertical Video Ads (for UAC)

• 9:16 Ratio
• 1080 x 1920 px
• 720 x 1280 px

Square Video Ads (for UAC)

• 1:1 Ratio
• 1080 x 1080 px

Google Ad Specs (Google Display Network or GDN)

Google Display ads are featured across 2 million apps and websites in the Google Display Network. They are a great way to raise brand awareness! Google Ads allows you to create responsive display ads and uploaded custom display ads.

Credit: Google Help Center

File types
Formats	GIF, JPG, PNG
Max. size	150KB
Ad sizes
Square and rectangle
200 × 200	Small square
240 × 400	Vertical rectangle
250 × 250	Square
250 × 360	Triple widescreen
300 × 250	Inline rectangle
336 × 280	Large rectangle
580 × 400	Netboard
Skyscraper
120 × 600	Skyscraper
160 × 600	Wide skyscraper
300 × 600	Half-page ad
300 × 1050	Portrait
Leaderboard
468 × 60	Banner
728 × 90	Leaderboard
930 × 180	Top banner
970 × 90	Large leaderboard
970 × 250	Billboard
980 × 120	Panorama
Mobile
300 × 50	Mobile banner
320 × 50	Mobile banner
320 × 100	Large mobile banner
*Animated ads (GIF)	Animation length and speed: Animation length must be 30 seconds or shorter Animations can be looped, but the animations must stop after 30 seconds Animated GIF ads must be slower than 5 FPS

Pinterest Ad Specs

Pinterest offers more ad formats than you may have thought, including:

• Promoted Pins
• Promoted Video Pins
• Promoted Carousels
• Promoted App Pins

Promoted Pins are the standard Pinterest ad format, allowing users to find relevant brand content when searching for new products.

These are the recommended Pinterest ad size and specs:

• 2:3 Ratio
• 1000 x 1500 pixels

It’s important to keep in mind that these specs constantly change as platforms update their ad offerings. Make sure to stay on top of these changes (we will do our best to keep you updated!).

Now that you’ve got the specs down, what else do you need to know to maximize your creatives? Here are some of our top tips to boost your ad campaign with winning ad design.