Ad Creative Benchmark Report: What Converts Social Casino Users?

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Ad Creative Benchmark Report: What Converts Social Casino Users?

Ad Creative Benchmark Report: What Converts Social Casino Users?

November 19, 2020
UA
Creative
Best Practices
General

Using the Alison Technology Platform, we analyzed 300M+ impressions across thousands of ads to see what creative strategies work best.…

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The 5 Best Facebook Ads of All Time (And How to Copy Them)

The 5 Best Facebook Ads of All Time (And How to Copy Them)

October 19, 2020
Creative
Technology
Best Practices

Creativity, cleverness, and a dash of humor go a long way towards making a Facebook marketing campaign successful. Facebook Marketing…

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Art Meets Data in Today’s Creative Revolution

Art Meets Data in Today’s Creative Revolution

August 20, 2020
Creative
Technology
Events

Creatives have a huge impact on campaign performance, and yet the creative process is often not founded on much more…

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MGS20 – Interview with Lee Spungin, VP Strategic Partnerships at yellowHEAD

MGS20 – Interview with Lee Spungin, VP Strategic Partnerships at yellowHEAD

June 2, 2020
Creative
Technology
Events

My, how the world has changed over the past several months! As the first MGS Global Virtual Conference rolls out…

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The Adjust Solutions Partner Program – An Insightful Experience

The Adjust Solutions Partner Program – An Insightful Experience

April 23, 2020
UA
Technology
General

yellowHEAD thrives to gain as much knowledge as possible in order to provide our partners with the most value. This…

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Google Data Studio vs. Tableau – Pros and Cons

Google Data Studio vs. Tableau – Pros and Cons

May 14, 2018
Technology
General

Data visualization has become more and more essential for companies over the past 20 years. Many Business Intelligence tools have…

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Our New Universal App Campaigns Dashboard

Our New Universal App Campaigns Dashboard

March 7, 2018
UA
Technology
Company News
Best Practices

When approaching an optimization process, the most important thing is to have all the data in front of you, ready…

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From missile defense to user acquisition – How advanced AI models predict performance

From missile defense to user acquisition – How advanced AI models predict performance

February 21, 2018
Technology
Events

This presentation from Pocket Gamer Connects London 2018 by Roy Leiser illuminates how yellowHEAD is solving the issue of wasted…

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The Evolution of Digital Marketing BI

The Evolution of Digital Marketing BI

February 9, 2017
Technology
General

Neil Patel wrote in his Forbes article that “marketing and analytics go together like peanut butter and jelly.” I tend…

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