App Store Optimization: What You’re Probably Doing Wrong

Should you invest in App Store Optimization or is it time wasted? Over 60% of app installs come from search, yet marketers remain clueless about this channel. Companies focus on paid acquisition budgets while ignoring an enormous part of the equation. So – What is ASO? How does it work? Can you do it alone? Get a qualified overview of the channel and process, hear best practices, and get answers to questions like “should I localize my listing if my app isn’t localized?”; “Is there ‘blackhat’ ASO?”; “Big apps like SnapChat haven’t optimized their app. Why should I?”

Delivered at Casual Connect Tel Aviv 2015.