App Store and Google Play Reviews and Ratings

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App Store and Google Play Reviews and Ratings

App Store and Google Play Reviews and Ratings

November 7, 2022
ASO
Best Practices

Positive Ratings and Reviews are an essential part of a strong ASO strategy. Below we go over some of yellowHEAD's…

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5 Ways to Fuel a Strong TikTok SEO Strategy

5 Ways to Fuel a Strong TikTok SEO Strategy

October 31, 2022
UA
SEO
Best Practices

It’s become commonplace to refer to search engine optimization in terms of Google, almost by default. But not anymore. Since…

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Traffic Sources Attribution in App Store & Google Play: A Glossary

Traffic Sources Attribution in App Store & Google Play: A Glossary

October 25, 2022
ASO
Best Practices

Did you know that the “Search” traffic you see on the “Google Play Console” and “App Store Connect” is not…

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User Generated Content: Why Brands Love UGC & How They Do It Right

User Generated Content: Why Brands Love UGC & How They Do It Right

October 19, 2022
UA
Creative
Best Practices

As one of the experts in user generated content and UGC ads, yellowHEAD knows how to create hyper-engaging content. Let’s…

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How We Boost Conversion With Short Descriptions: The Marketing Approach Behind 80 characters

How We Boost Conversion With Short Descriptions: The Marketing Approach Behind 80 characters

September 13, 2022
ASO
Best Practices

Learn yellowHEAD's marketing approach that makes those 80 characters really count! It takes the human eye 3 to 5 seconds…

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Making Money on TikTok: Strategies for Business

Making Money on TikTok: Strategies for Business

August 17, 2022
UA
Creative
Best Practices

TikTok is still a rising star in the social media world. With over one billion users already, the platform has…

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Ultimate Ad Specs and Size Guide

Ultimate Ad Specs and Size Guide

August 15, 2022
UA
Creative
Best Practices

When thinking about creatives, you want to make sure to use the right sizes for the right platforms. This is…

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SEO Meta Tags Matter: Guide to SEO Meta Titles, Descriptions, & More

SEO Meta Tags Matter: Guide to SEO Meta Titles, Descriptions, & More

July 7, 2022
SEO
Best Practices

You might not always notice meta tags, but they're having a big impact on how sites are ranked by search…

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5 Common Mistakes You’re Probably Making When Localizing Apps for Israel

5 Common Mistakes You’re Probably Making When Localizing Apps for Israel

June 28, 2022
ASO
Best Practices

Israel might be a small country, but its market power far surpasses its actual size. If you're localizing an app…

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