Google Play Store Adds New Tags

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Google Play Store Adds New Tags

Google Play Store Adds New Tags

April 2, 2020
ASO
General

Google Play continues implementing changes! This time, it’s the “app details” in search results. How was it before? In search…

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App Store Update: How to Conquer Search Results

App Store Update: How to Conquer Search Results

March 18, 2020
ASO
Best Practices
General

Search Results. Apple Search Ads. Featuring in Search Results. Each of these formats consume the most viewed real estate for…

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Times (and graphics sizes) are a-changing! The New Google Play Layout

Times (and graphics sizes) are a-changing! The New Google Play Layout

February 23, 2020
ASO
Best Practices
General

Remember August 2019, when Google Play officially announced a visual makeover to the store? Well, that makeover changed the game…

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App Marketing Insights from App Promotion Summit

App Marketing Insights from App Promotion Summit

December 11, 2019
ASO
Events
General

Last Thursday, I was privileged to attend the App Promotion Summit in Berlin. It was an insightful day of interesting…

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Pass, Points, and Progress – Google Play Expanded

Pass, Points, and Progress – Google Play Expanded

November 19, 2019
ASO
Best Practices
General

Along with iOS 13, Apple released its Apple Arcade – a subscription program to a library of premium mobile games…

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Growth Masterminds TLV 2019 Recap

Growth Masterminds TLV 2019 Recap

November 7, 2019
Events
General

Two events week after week? Singular, if we didn’t know any better, we’d say things are getting pretty serious ;)…

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Growth Masterminds NYC 2019 Recap

Growth Masterminds NYC 2019 Recap

October 31, 2019
Events
General

On Tuesday, October 22nd, yellowHEAD joined forces with Singular and Smartly on one of NYC’s most beautiful rooftops for an…

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Facebook Partner Summit EMEA – Event Recap

Facebook Partner Summit EMEA – Event Recap

October 10, 2019
Events
General

The week of September 22nd, Facebook hosted its first-ever partner summit and yellowHEAD was happy to take part. The event…

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Google Discover – Introducing Google’s Mobile Feed

Google Discover – Introducing Google’s Mobile Feed

September 24, 2019
SEO
Best Practices
General

If you own a website and access Google Search Console regularly, you've probably come across the Google "Discover" tab. If…

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