The 6 Best Instagram Ads & What They All Have in Common

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The 6 Best Instagram Ads & What They All Have in Common

The 6 Best Instagram Ads & What They All Have in Common

August 24, 2020
UA
Creative
Best Practices

To engage with modern audiences, you’ll need Insta ads with wit, humor, and brand-right messaging like these examples. Insta Ads…

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ASO’s Secret Weapon: A/B Testing with Google Play Store Listing Experiments

ASO’s Secret Weapon: A/B Testing with Google Play Store Listing Experiments

August 18, 2020
ASO
Best Practices
General

Testing graphics is a vital piece of the App Store Optimization puzzle in order to ensure your app page’s success.…

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The 6 Best Display Ads Examples & What Makes Them Click-Worthy

The 6 Best Display Ads Examples & What Makes Them Click-Worthy

August 11, 2020
UA
Creative
Best Practices

Find out how these stellar display ads used simple best practices to make their mark. Display Ads Display ads are…

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What is Performance Marketing? – yellowHEAD’s Overview

What is Performance Marketing? – yellowHEAD’s Overview

July 30, 2020
Best Practices
General

yellowHEAD has been a digital performance marketing agency for over seven years now, and it hit us. We’ve produced a…

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Google Play Console’s Redesign Boasts New Features, Now in Beta

Google Play Console’s Redesign Boasts New Features, Now in Beta

June 11, 2020
ASO
Best Practices
General

Google’s done it again with a new update! This time, the ASO community will be ecstatic to find the Google…

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Google Play’s Custom Details Page (CDP) Brings Paid & Organic Closer Together

Google Play’s Custom Details Page (CDP) Brings Paid & Organic Closer Together

June 8, 2020
ASO
Best Practices
General

We’ve always said a strong ASO strategy should be synchronized with a well-thought-out UA plan. Meaning, the ads should be…

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Search, and you shall find: Google Play adds new FILTERS & related keywords to your search

Search, and you shall find: Google Play adds new FILTERS & related keywords to your search

May 28, 2020
ASO
Best Practices
General

We’ve all been there before. You visit Google Play in search of a particular app or game. You might even…

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A New Way to Look at Google Play Keyword Targeting

A New Way to Look at Google Play Keyword Targeting

May 12, 2020
ASO
Best Practices
General

yellowHEAD’s ASO team has made an interesting discovery about Google Play’s algorithm: keyword targeting does not need to be an…

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Mobile Industry Trends Amidst COVID-19

Mobile Industry Trends Amidst COVID-19

May 4, 2020
UA
Best Practices
General

Well, it looks like we’re going into another month of lockdown. But before we go on and discuss some super interesting…

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