ASO News: What’s Causing Sudden Changes to Google Play Traffic and Keywords?

Marketing news, trends & insights

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Meet the App Store’s New Custom Product Pages

Meet the App Store’s New Custom Product…

December 9, 2021
ASO
Best Practices

Many of you are about to head out for the holidays soon, but don’t turn on your OOO before reading…

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Mobile Action Webinar Wrap-Up: Decoding iOS 15

Mobile Action Webinar Wrap-Up: Decoding iOS 15

December 8, 2021
UA
ASO
Events

How custom product pages, in-app events, product page optimization, and changes to Apple Search Ads will change things for your…

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How Will the iOS 15 Update Affect Marketing?

How Will the iOS 15 Update Affect…

October 27, 2021
ASO
Best Practices
General

On June 7th, Apple held its Worldwide Developer Conference (WWDC21), which kicked off with some of the biggest announcements in…

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Google Play Ratings and Reviews Will Soon Be More Localized Than Ever

Google Play Ratings and Reviews Will Soon…

August 26, 2021
ASO
General

Major news for app developers! On Tuesday, Google announced that ratings and reviews will be localized by market starting in…

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The 10 Commandments of Incredible App Preview Videos

The 10 Commandments of Incredible App Preview…

August 24, 2021
ASO
Best Practices

If a picture is worth a thousand words, video is worth so much more. The world of ASO has definitely…

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Webinar Recap: Optimizing & Unearthing Opportunities Amid iOS Privacy Changes

Webinar Recap: Optimizing & Unearthing Opportunities Amid…

August 5, 2021
UA
ASO
Events

In the latest yellowHEAD webinar, we discussed the impact of iOS 14 and what marketers can expect from iOS 15.…

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Google Play Updates Its Privacy and Security Policy

Google Play Updates Its Privacy and Security…

July 29, 2021
ASO
General

Google announces new user data policies designed to provide more user transparency and to help people make informed choices about…

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Android Increasing Privacy Controls With Release of Android 12 Beta

Android Increasing Privacy Controls With Release of…

June 22, 2021
UA
ASO
General

Android users will soon have more control over how their data is used by apps and advertisers. By the end…

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Google Play takes another step closer to the App Store

Google Play takes another step closer to…

May 13, 2021
ASO
General

Google has announced another change to its policies for app metadata and introduced new guidelines for assets listed on its…

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