Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Welcome to yellowHEAD’s App in Focus, where we’ll take a look at an interesting app climbing the Apple App Store and…
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Google is introducing new insights in the Google Play Developer Console that provide some useful benchmarking data points for analyzing…
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A few weeks ago, we attended the App Promotion Summit (APS) in Berlin. Unlike in previous conferences (such as Casual…
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Everyone knows that good app pages are crucial for an app’s success. The problem is, no one really knows what…
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Should you invest in App Store Optimization or is it time wasted? Over 60% of app installs come from search,…
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ASO is becoming a household name as an app store discoverability solution. Still questioning whether this marketing channel is worth…
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What is an app page? At this point, it is important that you recognize that there are key differences in…
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"The Achilles heel of Paid Advertising – Once paid advertising stops, so too will the traffic to the app .…
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