Instagram Ads Best Practices: The New Way to Advertise

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Localize Smart

Localize Smart

February 21, 2017
ASO
Best Practices
General

App Store Localization should be a major part of any ASO process, in order to fulfill your app’s full potential…

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Crikey! Australian App Titles are all over Google Play’s Search Suggestions

Crikey! Australian App Titles are all over…

February 15, 2017
ASO
General

Our ASO team spends much of its time exploring and scavenging the iOS and Google Play app stores for signs…

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The Evolution of Digital Marketing BI

The Evolution of Digital Marketing BI

February 9, 2017
Technology
General

Neil Patel wrote in his Forbes article that “marketing and analytics go together like peanut butter and jelly.” I tend…

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Google AdWords – Most Significant Changes

Google AdWords – Most Significant Changes

February 5, 2017
UA
Best Practices
General

The past year has seen many changes in the performance ads industry. As mobile usage overtakes desktop, the world of…

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How to Improve ROI by Using Facebook Breakdowns

How to Improve ROI by Using Facebook…

January 31, 2017
UA
Best Practices
General

Targeting the right users is the #1 key factor of reaching your campaign ROI goals. In order to drive better…

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Backlinks’ (Lack of) Impact on Google Play – an ASO Case Study

Backlinks’ (Lack of) Impact on Google Play…

January 30, 2017
ASO
SEO
Best Practices
General

At yellowHEAD, we are fortunate enough to work on a wide variety of apps belonging to some of the world's…

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Dear iTunes: What’s with all the lousy apps in my search results?

Dear iTunes: What’s with all the lousy…

January 22, 2017
ASO
General

Ten spots, a high-traffic search query, tons of relevant apps – what’s a search algorithm to do? Prioritize, of course,…

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8 Tips on How to Create a Competitive Ad on Facebook

8 Tips on How to Create a…

January 16, 2017
UA
Best Practices
General

Anyone can create an ad on Facebook Ads Manager – it is fairly simple and intuitive – but how many…

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When Coming on Too Strong Is a Good Thing – The Art of Video Marketing

When Coming on Too Strong Is a…

January 11, 2017
Creative
Best Practices
General

As a newly single woman back on the dating scene, I often get advice to “not come on too strong”.…

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