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Google AdWords – Most Significant Changes

Google AdWords – Most Significant Changes

February 5, 2017
UA
Best Practices
General

The past year has seen many changes in the performance ads industry. As mobile usage overtakes desktop, the world of…

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Backlinks’ (Lack of) Impact on Google Play – an ASO Case Study

Backlinks’ (Lack of) Impact on Google Play…

January 30, 2017
ASO
SEO
Best Practices
General

At yellowHEAD, we are fortunate enough to work on a wide variety of apps belonging to some of the world's…

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8 Tips on How to Create a Competitive Ad on Facebook

8 Tips on How to Create a…

January 16, 2017
UA
Best Practices
General

Anyone can create an ad on Facebook Ads Manager – it is fairly simple and intuitive – but how many…

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When Coming on Too Strong Is a Good Thing – The Art of Video Marketing

When Coming on Too Strong Is a…

January 11, 2017
Creative
Best Practices
General

As a newly single woman back on the dating scene, I often get advice to “not come on too strong”.…

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App in Focus: Super Mario Run – How Mario Can Keep Running at the Top

App in Focus: Super Mario Run –…

January 9, 2017
ASO
Best Practices
General

It's-a-me! Mario! The game everyone is running to in the last couple of weeks is Super Mario Run - the…

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7 Tips for Successful Facebook Retargeting

7 Tips for Successful Facebook Retargeting

January 5, 2017
UA
Best Practices
General

No digital advertising strategy is complete without a retargeting plan. Serving as a tool for both acquisition and retention, retargeting…

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The Simplest, Most Basic List of SEO Tips in 2017

The Simplest, Most Basic List of SEO…

December 29, 2016
SEO
Best Practices
General

  As 2016 comes to an end, SEO is still alive, kicking and as relevant as ever. Many changes have come…

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Google Expanded Text Ads: Out with the Old, in with the New?

Google Expanded Text Ads: Out with the…

December 15, 2016
UA
Best Practices
General

Expanded Text Ads – Are they better than regular text ads? Expanded text ads are the new format of Google…

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Basic Review of App Store Pages Testing Tools

Basic Review of App Store Pages Testing…

December 7, 2016
ASO
Best Practices
General

Conversion optimization, or maximizing the chances that a user who was exposed to your app page installs the app, is…

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