Strategies for Effective App Store Optimization

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Strategies for Effective App Store Optimization

Strategies for Effective App Store Optimization

February 26, 2017
ASO
Events

Delivered at Casual Connect Europe 2017. In this panel, our app store optimization experts will discuss strategies to give your…

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Conversion Booster & Ranking DFNDR – A/B Testing Done Right

Conversion Booster & Ranking DFNDR – A/B Testing Done Right

February 23, 2017
ASO
Best Practices
General

Welcome to my first blog post about App Store Optimization! As an ASO Account Manager of a leading mobile marketing…

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The Evolution of Digital Marketing BI

The Evolution of Digital Marketing BI

February 9, 2017
Technology
General

Neil Patel wrote in his Forbes article that “marketing and analytics go together like peanut butter and jelly.” I tend…

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Google AdWords – Most Significant Changes

Google AdWords – Most Significant Changes

February 5, 2017
UA
Best Practices
General

The past year has seen many changes in the performance ads industry. As mobile usage overtakes desktop, the world of…

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Backlinks’ (Lack of) Impact on Google Play – an ASO Case Study

Backlinks’ (Lack of) Impact on Google Play – an ASO Case Study

January 30, 2017
ASO
SEO
Best Practices
General

At yellowHEAD, we are fortunate enough to work on a wide variety of apps belonging to some of the world's…

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8 Tips on How to Create a Competitive Ad on Facebook

8 Tips on How to Create a Competitive Ad on Facebook

January 16, 2017
UA
Best Practices
General

Anyone can create an ad on Facebook Ads Manager – it is fairly simple and intuitive – but how many…

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When Coming on Too Strong Is a Good Thing – The Art of Video Marketing

When Coming on Too Strong Is a Good Thing – The Art of Video Marketing

January 11, 2017
Creative
Best Practices
General

As a newly single woman back on the dating scene, I often get advice to “not come on too strong”.…

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App in Focus: Super Mario Run – How Mario Can Keep Running at the Top

App in Focus: Super Mario Run – How Mario Can Keep Running at the Top

January 9, 2017
ASO
Best Practices
General

It's-a-me! Mario! The game everyone is running to in the last couple of weeks is Super Mario Run - the…

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7 Tips for Successful Facebook Retargeting

7 Tips for Successful Facebook Retargeting

January 5, 2017
UA
Best Practices
General

No digital advertising strategy is complete without a retargeting plan. Serving as a tool for both acquisition and retention, retargeting…

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