When Coming on Too Strong Is a Good Thing – The Art of Video Marketing

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When Coming on Too Strong Is a Good Thing – The Art of Video Marketing

When Coming on Too Strong Is a Good Thing – The Art of Video Marketing

January 11, 2017
Creative
Best Practices
General

As a newly single woman back on the dating scene, I often get advice to “not come on too strong”.…

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App in Focus: Super Mario Run – How Mario Can Keep Running at the Top

App in Focus: Super Mario Run – How Mario Can Keep Running at the Top

January 9, 2017
ASO
Best Practices
General

It's-a-me! Mario! The game everyone is running to in the last couple of weeks is Super Mario Run - the…

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7 Tips for Successful Facebook Retargeting

7 Tips for Successful Facebook Retargeting

January 5, 2017
UA
Best Practices
General

No digital advertising strategy is complete without a retargeting plan. Serving as a tool for both acquisition and retention, retargeting…

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The Simplest, Most Basic List of SEO Tips in 2017

The Simplest, Most Basic List of SEO Tips in 2017

December 29, 2016
SEO
Best Practices
General

  As 2016 comes to an end, SEO is still alive, kicking and as relevant as ever. Many changes have come…

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Google Expanded Text Ads: Out with the Old, in with the New?

Google Expanded Text Ads: Out with the Old, in with the New?

December 15, 2016
UA
Best Practices
General

Expanded Text Ads – Are they better than regular text ads? Expanded text ads are the new format of Google…

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Basic Review of App Store Pages Testing Tools

Basic Review of App Store Pages Testing Tools

December 7, 2016
ASO
Best Practices
General

Conversion optimization, or maximizing the chances that a user who was exposed to your app page installs the app, is…

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Why should you promote your app on Instagram?

Why should you promote your app on Instagram?

November 24, 2016
UA
Best Practices
General

When thinking about advertising on social media, the usual go-to platform is Facebook. However, there are other audience niches that…

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Ranking #1 for “poker”: More of a two-pair than a royal flush.

Ranking #1 for “poker”: More of a two-pair than a royal flush.

November 20, 2016
ASO
Best Practices
General

In the world of app stores, achieving top keyword rankings is ever-elusive. It’s something all apps strive for and is…

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App in Focus – An App Store Optimization (ASO) Analysis – Strava

App in Focus – An App Store Optimization (ASO) Analysis – Strava

October 31, 2016
ASO
Best Practices
General

Welcome to the second installment of yellowHEAD ASO’s App in Focus, where we take a look at all kinds of…

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