Social Media Marketing Terms: A Comprehensive Glossary

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Social Media Marketing Terms: A Comprehensive Glossary

Social Media Marketing Terms: A Comprehensive Glossary

January 5, 2022
UA
Creative
General

In social media marketing, things change quickly. There's certain jargon that professionals use all the time, that would sound confusing…

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Google Ad Types and Examples: Show Up Where Your Customers Are Looking

Google Ad Types and Examples: Show Up Where Your Customers Are Looking

December 23, 2021
UA
Best Practices

Google has many ways to show ads and there are several popular Google Ad types. Text ads are perhaps the…

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Webinar Recap: How eCommerce Performance Marketing Will Change in 2022

Webinar Recap: How eCommerce Performance Marketing Will Change in 2022

December 14, 2021
UA
SEO
Events

From privacy lockdowns to social commerce integrations, 2022 will be a whirlwind for eCommerce marketers. Performance marketers constantly adapt to…

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Mobile Action Webinar Wrap-Up: Decoding iOS 15

Mobile Action Webinar Wrap-Up: Decoding iOS 15

December 8, 2021
UA
ASO
Events

How custom product pages, in-app events, product page optimization, and changes to Apple Search Ads will change things for your…

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Google Ads: KPIs to Make the Most of Your Campaign Performance

Google Ads: KPIs to Make the Most of Your Campaign Performance

November 30, 2021
UA
Best Practices

Tracking certain Google Ads KPIs can help maximize campaign performance and increase ROIs. Discover the 10 most crucial KPIs to…

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yellowHEAD Wins Two Platinum Awards at 2021 MarCom Awards

yellowHEAD Wins Two Platinum Awards at 2021 MarCom Awards

November 19, 2021
UA
Creative
Company News

yellowHEAD AI-powered performance marketing recently received two platinum awards in the 2021 MarCom Awards. yellowHEAD AI-powered performance marketing is pleased…

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Instagram Ads Best Practices: The New Way to Advertise

Instagram Ads Best Practices: The New Way to Advertise

September 27, 2021
UA
General

Instagram Take Over If you’ve been on the internet in recent years, you know that Instagram has swept the world…

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Facebook Webinar Wrap-Up: How yellowHEAD Optimizes Ad Creative

Facebook Webinar Wrap-Up: How yellowHEAD Optimizes Ad Creative

September 2, 2021
UA
Creative
Company News

During a recent Facebook webinar, we shared yellowHEAD’s creative methodology and revealed how to combat creative fatigue. Last month, yellowHEAD…

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Webinar Recap: Optimizing & Unearthing Opportunities Amid iOS Privacy Changes

Webinar Recap: Optimizing & Unearthing Opportunities Amid iOS Privacy Changes

August 5, 2021
UA
ASO
Events

In the latest yellowHEAD webinar, we discussed the impact of iOS 14 and what marketers can expect from iOS 15.…

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