January 13, 2022

yellowHEAD Releases New eBook on iOS 15 UA With Mobile Action, App Marketing Leaders

Hot off the (digital) press! yellowHEAD is proud to announce the release of our latest eBook, The App Marketer’s Handbook for iOS 15 User Acquisition, a collaboration with the expert minds at Mobile Action, Singular, Storemaven, App Growth Network, Tinuiti, and Moburst. The handbook is specially designed for app marketers who want in-depth insights from industry-leading companies about how to navigate the iOS 15 user acquisition landscape.

yellowhead mobile action app marketing ebook

What’s in This Comprehensive Guide?

Fundamentals, guidelines, and best practices for:

  • Product Page Optimization
  • Custom Product Pages
  • In-App Events

Recommendations for creating a product page that converts where we covered:

  • App Icons
  • App Previews
  • Screenshots
  • Text Elements

Additional App Marketing Resources

After you read the App Marketer’s Handbook, keep on learning with our webinar on Decoding iOS 15 (preview below). In it, Chen Ofir, Sr. ASO Account Manager at yellowHEAD, joins Yusuf Barutcu, User Acquisition Advisor at MobileAction, Roy Yanai, Head of Product at AppsFlyer, and Laura Krivetskaya, Sr. ASO Manager at Product Madness, to talk in-app events, adaptive strategies, and more in iOS 15.

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