Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
The continued mobile global growth is evident when looking at market-level data. The mobile game market is driven by the…
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Anyone who has ever laid eyes on Facebook marketing has probably asked himself the following question: “Which tool should I…
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When it comes to mobile app promotion, the Google AdWords inventory is usually synonymous with Google’s search engine, where, in…
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“The creative isn’t working.” If you work in performance marketing or, well, any other marketing field that deals with creatives,…
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I don’t know about you, but trends and forecasts on the mobile industry always inspire me. First, they allow me…
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What is Structured Data and What’s Schema code got to do with it? At first glance, the term ‘structured data’…
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If you are an app developer, you are probably well familiar with this uncomfortable statistic about user retention: 75% of…
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Can you imagine that, back in 2009, Android Market (renamed Google Play in 2012) had only 2,300 apps available? It’s…
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What is Google Remarketing? Remarketing on Google Ads gives advertisers the option to show ads to people who have previously…
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