USER RETENTION: The Problem That Never Goes Away

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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USER RETENTION: The Problem That Never Goes Away

USER RETENTION: The Problem That Never Goes Away

May 29, 2017
UA
Best Practices
General

If you are an app developer, you are probably well familiar with this uncomfortable statistic about user retention: 75% of…

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The Google Play Console Aims to Become App Developers’ Best Friend

The Google Play Console Aims to Become App Developers’ Best Friend

May 25, 2017
ASO
General

Can you imagine that, back in 2009, Android Market (renamed Google Play in 2012) had only 2,300 apps available? It’s…

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Remarketing – Brief Intro & Best Practices for Google Ads

Remarketing – Brief Intro & Best Practices for Google Ads

May 18, 2017
UA
Best Practices
General

What is Google Remarketing? Remarketing on Google Ads gives advertisers the option to show ads to people who have previously…

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How to Create Facebook Campaigns – A Step by Step Guide

How to Create Facebook Campaigns – A Step by Step Guide

May 16, 2017
UA
Best Practices
General

How many times have you heard that you absolutely have to promote your product/app on social media?   And how…

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A deeper look into Whatsapp and Facebook’s fake reviews frenzy

A deeper look into Whatsapp and Facebook’s fake reviews frenzy

May 3, 2017
ASO
Best Practices
General

Following the insightful article by The Next Web (Google Play Store Review Botnet) that uncovered a particular burst in irrelevant…

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A Brief Guide to Mobile App Tracking

A Brief Guide to Mobile App Tracking

April 30, 2017
UA
Best Practices
General

Every app developer should implement some sort of tracking to their app. In parallel, every advertiser should know how to…

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iOS 10.3 –   Replying to App Reviews as Part of Your Long-Term Strategy

iOS 10.3 – Replying to App Reviews as Part of Your Long-Term Strategy

April 25, 2017
ASO
Best Practices
General

Your business’ success is often determined by the level of your customer service.  In a world of apps and app…

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On-Page SEO: A must-have list of basic steps

On-Page SEO: A must-have list of basic steps

April 20, 2017
SEO
Best Practices
General

Everybody’s doing the SEO dance now. Well, not just now… it’s actually been going on for many years. As such…

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Same Publisher, Same Trend for Keyword “slots”

Same Publisher, Same Trend for Keyword “slots”

April 12, 2017
ASO
General

This week, our ASO team came across another very interesting trend happening with iOS keyword rankings. It’s already known that…

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