Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Welcome to my first blog post about App Store Optimization! As an ASO Account Manager of a leading mobile marketing…
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Neil Patel wrote in his Forbes article that “marketing and analytics go together like peanut butter and jelly.” I tend…
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The past year has seen many changes in the performance ads industry. As mobile usage overtakes desktop, the world of…
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At yellowHEAD, we are fortunate enough to work on a wide variety of apps belonging to some of the world's…
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Anyone can create an ad on Facebook Ads Manager – it is fairly simple and intuitive – but how many…
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It's-a-me! Mario! The game everyone is running to in the last couple of weeks is Super Mario Run - the…
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As 2016 comes to an end, SEO is still alive, kicking and as relevant as ever. Many changes have come…
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Expanded Text Ads – Are they better than regular text ads? Expanded text ads are the new format of Google…
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Conversion optimization, or maximizing the chances that a user who was exposed to your app page installs the app, is…
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