How to Grow Your Mobile Games by Testing Ad Creative the Right Way

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Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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How to Grow Your Mobile Games by Testing Ad Creative the Right Way

How to Grow Your Mobile Games by Testing Ad Creative the Right Way

December 21, 2020
UA
Creative
Best Practices

Finding out what’s working — and what’s not — is key to mobile growth.  With so many ad formats, platforms,…

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5 Creative Optimization Tips for Social Casino UA

5 Creative Optimization Tips for Social Casino UA

December 16, 2020
UA
Creative
Best Practices

Grab the attention of high-value social casino players with these user acquisition strategies. Social casino games are immensely popular, with…

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Online Ad Formats: The Ultimate Guide to Creative Optimization

Online Ad Formats: The Ultimate Guide to Creative Optimization

December 10, 2020
UA
Creative
Best Practices

Consider this blog post your one-stop shop for all things digital advertising. When it comes to online ad formats, marketers…

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Webinar Recap: How Data is Revolutionizing Game Creatives for UA

Webinar Recap: How Data is Revolutionizing Game Creatives for UA

December 8, 2020
UA
Creative
Events

We’ve rounded up the highlights from our recent webinar with industry experts. https://www.youtube.com/watch?v=P6VnduoYz_U&t=1s Data is a valuable tool in user…

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Incremental Sales: What You Need to Know for the Best Outcomes

Incremental Sales: What You Need to Know for the Best Outcomes

December 1, 2020
UA
Best Practices
General

No matter the type of business you run, you will need to pay attention to multiple factors to evaluate your…

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Looking Back at the Best Holiday Ads in Recent Years for Inspiration

Looking Back at the Best Holiday Ads in Recent Years for Inspiration

November 25, 2020
UA
Creative
Best Practices

It is not too late to start holiday marketing campaigns, although starting earlier  is always better. If you are unsure…

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Ad Creative Benchmark Report: What Converts Social Casino Users?

Ad Creative Benchmark Report: What Converts Social Casino Users?

November 19, 2020
UA
Creative
Best Practices
General

Using the Alison Technology Platform, we analyzed 300M+ impressions across thousands of ads to see what creative strategies work best.…

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Online Video Advertising – The Performance Marketer’s Complete Guide

Online Video Advertising – The Performance Marketer’s Complete Guide

November 12, 2020
UA
Creative
Best Practices

From top platforms to best practices, we’ve got everything marketers need to know about online video advertising. It’s no secret…

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Mobile Ad Formats: Creative Specs & Industry Standards

Mobile Ad Formats: Creative Specs & Industry Standards

October 29, 2020
UA
Creative
Best Practices

With so many options, finding the right mobile advertising formats to fit your goals can be overwhelming — but it…

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