Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Expanded Text Ads – Are they better than regular text ads? Expanded text ads are the new format of Google…
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Conversion optimization, or maximizing the chances that a user who was exposed to your app page installs the app, is…
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When thinking about advertising on social media, the usual go-to platform is Facebook. However, there are other audience niches that…
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In the world of app stores, achieving top keyword rankings is ever-elusive. It’s something all apps strive for and is…
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Welcome to the second installment of yellowHEAD ASO’s App in Focus, where we take a look at all kinds of…
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As a leading online marketing agency for ASO (App Store Optimization) services, we work with a number of major apps…
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Welcome to yellowHEAD’s App in Focus, where we’ll take a look at an interesting app climbing the Apple App Store and…
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Google is introducing new insights in the Google Play Developer Console that provide some useful benchmarking data points for analyzing…
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Google’s AdMob network is the place to be these days. Launching a mobile app campaign is easy-breezy, but if you…
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