Blog News and updates ASO March 2026 Google Play Shorts: What Marketers Need to Know About Google Play’s New Video-First App Discovery Google just introduced a major new feature inside the Play Store: Play Shorts, short-form vertical videos designed to help users discover apps by watching them in action. This update represents… Joy Rubinstein Portman VP of Organic Growth & Operations Latest blogs Category All Success Stories Q&A Events ASKyH Company News Best Practices General Apply Topic All Growth CRO Programmatic UA ASO SEO Creative Technology Apply January 2026 5 min read Ten New Year User Acquisition Ideas to Kickstart 2026 As 2025 comes to a close, one thing is clear: user acquisition has fundamentally changed. What once worked through scale and spend now demands precision, creativity, and systems that learn… UA December 2025 11 min read Snapchat Facts: The Untold Story of a Social Media Giant Snapchat, once a simple photo-sharing app, has evolved into a major social media platform with a unique set of features and a distinct user base. Since its launch in 2011,… Growth December 2025 14 min read Ten New Year Marketing Ideas A new year brings with it new hopes and a host of new ideas that marketers can try to boost sales. If you want to get ahead of the competition,… Growth December 2025 6 min read Instagram Statistics and Facts for 2025 Instagram remains one of the most influential platforms in the digital ecosystem. What started as a photo-sharing app has evolved into a global engine for content discovery, entertainment, commerce, and… UA November 2025 7 min read Brand Activation Using AI: Maximizing ROI Across SEO, ASO & LLM Visibility Artificial intelligence is no longer just a tool for efficiency, it’s a driver of discovery. From Google’s AI Overviews to conversational engines like ChatGPT, Gemini, and Perplexity, consumers are now… November 2025 13 min read The Best Examples of TikTok Ads Need some inspiration for your TikTok ads? We’ve selected some of the best TikTok ads from around the world that are sure to get those creative juices flowing. With over… Creative November 2025 12 min read Tracking Apple’s New Web Discovery Channel: A Guide for App Marketers After 17 years, Apple opened the App Store to the web. Editorial stories, top charts, collections, and in-app events are now fully crawlable and indexable by Google. If you’re managing… ASO SEO November 2025 9 min read Ultimate Ad Specs and Size Guide Success in digital advertising starts with ensuring your ads meet the specifications of each platform while using best practices to optimize performance. This guide provides updated ad specs and tips… UA Creative November 2025 11 min read What Are the Real App Store Ranking Factors? Intro Since the launch of the App store in 2008 with the first iPhone and the release of the Google Play store in 2012, experts in app store optimization (ASO)… ASO November 2025 10 min read 16 Surprising TikTok Facts and Statistics TikTok’s meteoric rise across the world had an interesting start. Launched in 2016 as Douyin, it has grown to become one of the most popular social apps. Learn about its… UA Creative Technology November 2025 12 min read Mobile Marketing: Benefits and Importance Mobile marketing isn’t just the future—it’s the present, and it’s growing by the day. Top advertisers have already embraced this shift, evolving their mobile marketing strategies to thrive in this… Technology October 2025 7 min read How to Change and A/B Test Your iOS App Icon on App Store Connect for Maximum Impact A/B testing, also known as split testing, is a critical component of successful App Store Optimization (ASO). It allows you to fine-tune your app’s appearance to improve its Conversion Rate… ASO See more Let’s Explore What’s Possible Don’t like forms? Send us an email. What services are you interested in? ASO UA SEO/GEO Creative Submit Δ Award-Winning Agency
